Revamping Sonim Tech Digital Experience

Employer
Sonim Technologies, Inc.

Industry
Media Communication | Enterprise Solutions | Digital

Role
Digital Product Strategist, Director of Digital Experience

Website homepage featuring two rugged Sonim phones on a red background, with text about the 'world's toughest phone.' Below, sections featuring professionals, teams, workers, trailblazers, and an emphasis on living without compromise.

Overview

Sonim Technologies provides cutting-edge communication solutions, specializing in rugged push-to-talk devices and mobile resource management applications. As a Digital Product Strategist & Director of Digital Experience, I led the complete redesign and development of Sonim Technologies’ global website and e-commerce platform. This transformation enhanced brand consistency, optimized user engagement, and strengthened global partner connectivity, reinforcing Sonim’s competitive edge in the communications industry. 

Challenges

  • Outdated Website & E-Commerce Platform – The previous website lacked modern design principles, had poor navigation, and did not align with Sonim’s evolving brand identity.

  • Limited Global Reach – The platform was not fully optimized for international accessibility, making it difficult for global partners and customers to engage.

  • User Experience Issues – The site lacked a user-centric approach, causing friction in product discovery and partner connectivity.

  • Inconsistent Brand Representation – The absence of cohesive branding, product photography, and style guides led to an inconsistent customer experience.

To address these challenges, I executed a three-phase digital transformation strategy, ensuring a seamless blend of technology, design, and user experience. 

Approach & Solution

Advertising image for XP Pro 5G smartphone with galaxy wallpaper and text 'The next generation ultra-rugged 5G smartphone'.
Sonim XP10, XP5plus, and XP3Plus phones displayed, showcasing rugged smartphone designs and accessories options.
Website wireframe showing interconnected pages labeled Home Page, Our Products, About, Case Studies, Features, Sign Up, and Contact. Each page includes placeholder text and icons, with yellow sticky notes for annotations.

  • Conducted a comprehensive user behavior analysis to understand customer pain points and engagement trends.

  • Utilized marketing insights and analytics to inform strategic UX improvements.

  • Directed product photography initiatives, overseeing high-quality visual production to elevate product appeal and reinforce brand storytelling.  

1. User-Centric Strategy & Brand Enhancement

  • Directed the development of a fully responsive, mobile-optimized website, improving accessibility for users across devices.

  • Integrated an enhanced e-commerce platform, allowing seamless transactions and better product showcasing.

  • Improved content structure and navigation, making it easier for users to find information and engage with the brand. 

2. Digital Platform Development & Optimization 

  • Successfully launched the new website with a global rollout strategy, ensuring a smooth transition for all markets.

  • Established a data-driven performance monitoring system for ongoing website optimization.

  • Established scalable maintenance protocols, ensuring the website remains updated and aligned with future business needs.

3. Performance Monitoring & Scalability 

Results

  • Stronger Brand Presence – A unified visual identity and high-quality product photography improved brand perception. 

  • Improved Partner Connectivity – Streamline navigation and communication tools facilitated global partner collaboration. 

  • Optimized E-Commerce Experience – A modernized purchasing process led to higher conversion rates and customer satisfaction. 

50%

Increase in User Activity 

75%

Increase in Partner Communication & Interaction 

Conclusion

Through strategic planning, innovation, and execution, I successfully transformed Sonim Technologies’ digital presence,
e-commerce platform, and global reach.  

By focusing on user-centric design, branding consistency, and seamless navigation, the project not only enhanced Sonim’s online visibility but also empowered its customers and partners with a more intuitive, engaging experience. This transformation positioned Sonim Technologies as a digitally-forward brand, ready to scale in the competitive communications industry.